Wix Super Bowl ads
Role | Social media content and creative
Objective | To promote and create buzz around Wix's partnerships and special projects on social media.
Highlight | Wix's 2017 Super Bowl Campaign
For Wix's third Super Bowl campaign, we wanted to do something different to stand out before the big game.
In 2017, I lead the team on a very special live production that introduced the stars of Wix's 3rd Super Bowl ad: Gal Gadot and Jason Statham. After the live aired on Facebook and Youtube, Wix made headlines for being the first brand ever to utilize live social media for their Super Bowl teaser.
You can see the Facebook Live here.
Read coverage that followed the live release in AdAge.
Highlight | Wix's 2018 Super Bowl Campaign
In 2018, Wix originally opted out of doing a Super Bowl ad - until we were made an offer we couldn't refuse just 3 days before the Big Game.
A testament to the dedication and hard work of the Wix social media team, in only 3 days we were able to develop and launch a full social media plan. What's even more impressive is that Adweek named Wix one of the top 10 brands that attained the greatest number of followers across their social media channels as a result of that Super Bowl campaign.
