Highlight | Contest submissions directly on social media
 

When landing pages weren't yielding user submissions to contests, we decided to try something new. Together with the legal team and partnership manager, I spearheaded an effort to allow contest entries via social media post (in addition to traditional landing page entries) for the first time ever. 

 

The change in submission strategy resulted in 6x the amount of contest submissions generated through social media when compared to similar campaigns. 

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